I had spoken recently with the lead singer, Justin Saxton, for the band It Starts Today about shooting and designing some new promotional material for their shows. Knowing a few of the characters in the band helped me make the easy decision to say yes. Plus, they put their faith in me to take complete creative control. I knew that there would be a conceptual CD cover shot, an inside booklet shot and individual shots of each member. The band and I decided to go the fun route and not shoot them all stiff with their arms crossed, that just wasn't their style. The baseball card theme hit me the next day after the shoot when my wife and I were doing some cleaning and I stumbled upon my old collection of cards from when I was a kid. The 1989 topps card jumped out at me and I decided to use that look for the photoshop design.